Primary Color Palette
Images, photos, and logos should embrace muted, earthy tones with high contrast. When placed within a design layout or other promotional materials, the background should be light (white) with black text. Blue (HEX Color #557A95) or grey (#5D5C61) can be used as an accent, for example when hovering over interactive text. Green (#379683), brown (#B1A296), or light blue (#7395AE) can be used as secondary text colors, for example as headings or subheadings within a webpage.
Color Options for Promotional Materials
