Futura PT is the ideal font for ImaginePhD materials. However, many sans serif Google Fonts can be used as alternatives. For example, Lato, Nunito, Muli, Istok Web, and PT Sans.
The main heading text (H1) of any promotional material can be bold and all caps, or bold and all lower case. The subheading text (H2) should be bold and all caps, but smaller than the H1 text. The body text (p) should be all lower case. For example, notice how cases change between heading levels in the site “Contact” page:
